How well is your website doing right now?
Can you measure how well your website is serving your business?
Before we help organisations to optimise their websites for search engines, and to better convert visitors into customers, we like to help them understand the contribution their site is currently making to their business objectives. | | |
Defining the role of your website
We believe you can't improve something if you can't measure it. And you can't measure it if you haven't defined what it's for.
So start with your business objectives and consider how your website should support them. Do you expect it to bring you sales enquiries, direct income through an online shop, or brand engagement / customer retention by being up-to-date, educational, informative, maybe provocative, or a bit of everything? | | Reviewing performance
When you're clear what you want from your website, we can show you how to measure how well it's doing. You'll also find pleny of information about this in the analytics category of the Cicada blog.
If you ask us to help you with this, we'll tell you:
- How easy it is for people to find and use your website. After all, websites that are easy for people to use are also easy for search engines to use
- How well your site stacks up against your competitors
- How well you're doing for on-page and off-site SEO
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