Nice bit of news this morning. Over the last few weeks we’ve been having ongoing discussions with Evolution Organics about how they might leverage the power of social media. And in the run up to a more formal launch in a few weeks time, they’ve been experimenting a bit with building up momentum on their Facebook page.
On Friday, they announced a competition to win £50 of free product by becoming a Facebook fan. And over the weekend fans went from around 50 to 160. This is great. If you’re not a regular Facebook user it can be difficult to get your head around the value that the site can bring to your business. In this case, they’ve barely scratched the surface of what Facebook can do and are seeing value. By keeping the faith, building up their fanbase and continuing to offer quality information offers and unique product offers, this could go a long way.