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	<title>Cicada Blog</title>
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	<link>http://www.cicada-online.com/blog</link>
	<description>From the internet marketing &#38; SEO specialists</description>
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		<title>What do the search engines look for?</title>
		<link>http://www.cicada-online.com/blog/2012/01/what-do-the-search-engines-look-for/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-do-the-search-engines-look-for</link>
		<comments>http://www.cicada-online.com/blog/2012/01/what-do-the-search-engines-look-for/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 11:20:55 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[google ranking factors]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1632</guid>
		<description><![CDATA[A prospective client recently asked me &#8216;what do the search engines look for?&#8217; A simple question you might say, but it&#8217;s deceptively simple and I spent quite some time thinking about how best to answer. The difficulty was that they just wanted a top-10 list. And whilst choosing ten factors out of the hundred plus that [...]]]></description>
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		<title>Dealing with duplicate content on your WordPress blog</title>
		<link>http://www.cicada-online.com/blog/2011/12/dealing-with-duplicate-content-on-your-wordpress-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dealing-with-duplicate-content-on-your-wordpress-blog</link>
		<comments>http://www.cicada-online.com/blog/2011/12/dealing-with-duplicate-content-on-your-wordpress-blog/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 17:52:27 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[duplicate content issues]]></category>
		<category><![CDATA[wordpress blogs]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1571</guid>
		<description><![CDATA[WordPress is a great blogging platform. It&#8217;s free in its basic form although integrating into your website, as we&#8217;ve done at Cicada, may incur a fee. And there are loads of free plugins to enhance it for analytics, social, and anti-spam functionality to name just a few. The more I use WordPress the more I&#8217;m [...]]]></description>
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		<title>Google hacks &#8211; six ways to do advanced searching on google</title>
		<link>http://www.cicada-online.com/blog/2011/11/google-hacks-advanced-searching-on-google/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-hacks-advanced-searching-on-google</link>
		<comments>http://www.cicada-online.com/blog/2011/11/google-hacks-advanced-searching-on-google/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 17:54:25 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[advanced searches with google]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1500</guid>
		<description><![CDATA[Google is generally very good at delivering search results that are relevant to your query. But did you know there are ways to provide more specific instructions on what you want? Some of these work on Bing and Yahoo too, though I have to confess I&#8217;ve not tried all of them out on those search [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building a new charity website</title>
		<link>http://www.cicada-online.com/blog/2011/09/building-a-new-charity-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=building-a-new-charity-website</link>
		<comments>http://www.cicada-online.com/blog/2011/09/building-a-new-charity-website/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 11:03:38 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[websites for charities]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1368</guid>
		<description><![CDATA[Donations are the heartbeat of any charity and essential to their lifespan. Often the main purpose of a charity’s website is to encourage donations and to provide information to encourage site visitors to donate. There are lots of things a charity should bear in mind to ensure they&#8217;re making the most of their website. Here [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A free Excel-based keyword research tool</title>
		<link>http://www.cicada-online.com/blog/2011/09/a-free-excel-based-keyword-research-tool/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-free-excel-based-keyword-research-tool</link>
		<comments>http://www.cicada-online.com/blog/2011/09/a-free-excel-based-keyword-research-tool/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 10:27:29 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Free SEO tools]]></category>
		<category><![CDATA[Liam McGee]]></category>
		<category><![CDATA[Steve Johnston]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1241</guid>
		<description><![CDATA[One of the best SEO books I&#8217;ve read in recent years is &#8220;50 ways to make Google love your website&#8221; by Steve Johnston and Liam McGee and it&#8217;s available from Amazon UK here. Cheesy name I know but don&#8217;t be fooled by it: if you&#8217;re interested in SEO then get this book. The thing I use [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Internet Marketing Strategy briefing, from econsultancy</title>
		<link>http://www.cicada-online.com/blog/2011/07/internet-marketing-strategy-briefing-econsultancy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=internet-marketing-strategy-briefing-econsultancy</link>
		<comments>http://www.cicada-online.com/blog/2011/07/internet-marketing-strategy-briefing-econsultancy/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 15:02:25 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[Ashley Friedlein]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[econsultancy]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1226</guid>
		<description><![CDATA[Econsultancy have just published a 46-page Internet Marketing Strategy briefing which is free to download. It analyses five key current trends: customer centricity channel diversification data social media content strategy I know about this because they&#8217;ve just emailed to tell me. The email, from CEO Ashley Friedlein, said: &#8220;It’s a bit unusual for us to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Search Engine Optimisation for disaster relief</title>
		<link>http://www.cicada-online.com/blog/2011/07/search-engine-optimisation-for-disaster-relief/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-engine-optimisation-for-disaster-relief</link>
		<comments>http://www.cicada-online.com/blog/2011/07/search-engine-optimisation-for-disaster-relief/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 10:45:25 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[charity SEO]]></category>
		<category><![CDATA[disaster relief]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1150</guid>
		<description><![CDATA[When disaster strikes across the globe, the internet can become a very competitive place. Charities often put increased effort into gaining exposure and support for their related interests, and the search engine results pages can get clogged up with authoritative news pages and multi-media content. This climate can make it difficult for a charity to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use negative keywords in Google Adwords</title>
		<link>http://www.cicada-online.com/blog/2011/07/how-to-use-negative-keywords-in-google-adwords/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-use-negative-keywords-in-google-adwords</link>
		<comments>http://www.cicada-online.com/blog/2011/07/how-to-use-negative-keywords-in-google-adwords/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 10:08:44 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[negative keywords]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1112</guid>
		<description><![CDATA[So we&#8217;ve been running Adwords campaigns for our client first Line IT for a few years now. It took a bit of effort to get them settled down, but they&#8217;re now delivering a productive funnel of sales enquiries and we don&#8217;t  need to change them very much&#8230; on the basis of &#8220;if it ain&#8217;t broke [...]]]></description>
		<wfw:commentRss>http://www.cicada-online.com/blog/2011/07/how-to-use-negative-keywords-in-google-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Technical business offering? This weeks killer SEO idea for you</title>
		<link>http://www.cicada-online.com/blog/2011/05/technical-business-offering-this-weeks-killer-seo-idea-for-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=technical-business-offering-this-weeks-killer-seo-idea-for-you</link>
		<comments>http://www.cicada-online.com/blog/2011/05/technical-business-offering-this-weeks-killer-seo-idea-for-you/#comments</comments>
		<pubDate>Mon, 23 May 2011 10:12:47 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[benefits of plain english content]]></category>
		<category><![CDATA[SEO for telecoms businesses]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1054</guid>
		<description><![CDATA[OK, here&#8217;s the story: in August 2010 we project managed the creation and launch of the website for First Line&#8217;s new telecoms business called, logically, First Line Telecoms. To keep costs and complexity down, we based the site design on the IT support site, changing just the colour scheme and of course, creating new content. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is Search Engine Optimisation and why does it matter?</title>
		<link>http://www.cicada-online.com/blog/2011/05/what-is-seo-and-why-does-it-matter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-seo-and-why-does-it-matter</link>
		<comments>http://www.cicada-online.com/blog/2011/05/what-is-seo-and-why-does-it-matter/#comments</comments>
		<pubDate>Thu, 12 May 2011 11:52:16 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[effective SEO]]></category>
		<category><![CDATA[Rand Fishkin]]></category>
		<category><![CDATA[return on investment SEO]]></category>
		<category><![CDATA[SEOmoz]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1010</guid>
		<description><![CDATA[We&#8217;ve just come up for air after reviewing a website for a large international charity. It&#8217;s been an interesting piece of work for many reasons, not least of which because we found ourselves looking at SEO reviews by other providers. What this showed is that there is definately more than one answer to the question [...]]]></description>
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