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	<title>Cicada Blog</title>
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	<link>http://www.cicada-online.com/blog</link>
	<description>From the internet marketing &#38; SEO specialists</description>
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		<title>The anatomy of a perfect link</title>
		<link>http://www.cicada-online.com/blog/2012/05/the-anatomy-of-a-perfect-link/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-anatomy-of-a-perfect-link</link>
		<comments>http://www.cicada-online.com/blog/2012/05/the-anatomy-of-a-perfect-link/#comments</comments>
		<pubDate>Tue, 01 May 2012 14:01:19 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[Link building]]></category>
		<category><![CDATA[link building]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1876</guid>
		<description><![CDATA[When you search for something online, the search engine&#8217;s job is to deliver a list of results prioritised as helpfully as possible for you. Search engines like google do this in a fraction of a second. But how do they prioritise all the possible results? Google&#8217;s search algorithm involves hundreds of factors and we know [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Keyword targeting workshop for UK charity</title>
		<link>http://www.cicada-online.com/blog/2012/04/keyword-targeting-workshop-for-uk-charity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=keyword-targeting-workshop-for-uk-charity</link>
		<comments>http://www.cicada-online.com/blog/2012/04/keyword-targeting-workshop-for-uk-charity/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 16:40:59 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1970</guid>
		<description><![CDATA[On Friday 22nd April we ran a keyword targeting workshop for Marie Stopes International. You can see the slides here: MSI-keyword-targeting-workshop View more presentations from Cicada Online.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Organising content for readability and user experience</title>
		<link>http://www.cicada-online.com/blog/2012/03/organising-content-for-readability-and-user-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=organising-content-for-readability-and-user-experience</link>
		<comments>http://www.cicada-online.com/blog/2012/03/organising-content-for-readability-and-user-experience/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 15:45:08 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[ease of use]]></category>
		<category><![CDATA[content architecture]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1746</guid>
		<description><![CDATA[When we begin working with a new client, the very first thing we do is a baseline review of the website. This gives us an understanding of: why the client has a website in the first place, how they expect it to support the aims of the organisation and how they&#8217;d like to measure its [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five social media tips for charities</title>
		<link>http://www.cicada-online.com/blog/2012/02/five-social-media-tips-for-charities/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=five-social-media-tips-for-charities</link>
		<comments>http://www.cicada-online.com/blog/2012/02/five-social-media-tips-for-charities/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 17:30:21 +0000</pubDate>
		<dc:creator>guest</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[social media for charities]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1672</guid>
		<description><![CDATA[This guest post is written by Pedalo, a digital agency with over 11 years experience in web design and development. Pedalo work closely with charities and not for profit organisations, helping them to promote their cause using digital channels and social media. As consumers become better at filtering out marketing messages, traditional forms of advertising are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What do the search engines look for?</title>
		<link>http://www.cicada-online.com/blog/2012/01/what-do-the-search-engines-look-for/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-do-the-search-engines-look-for</link>
		<comments>http://www.cicada-online.com/blog/2012/01/what-do-the-search-engines-look-for/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 11:20:55 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[google ranking factors]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1632</guid>
		<description><![CDATA[A prospective client recently asked me &#8216;what do the search engines look for?&#8217; A simple question you might say, but it&#8217;s deceptively simple and I spent quite some time thinking about how best to answer. The difficulty was that they just wanted a top-10 list. And whilst choosing ten factors out of the hundred plus that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dealing with duplicate content on your WordPress blog</title>
		<link>http://www.cicada-online.com/blog/2011/12/dealing-with-duplicate-content-on-your-wordpress-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dealing-with-duplicate-content-on-your-wordpress-blog</link>
		<comments>http://www.cicada-online.com/blog/2011/12/dealing-with-duplicate-content-on-your-wordpress-blog/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 17:52:27 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[duplicate content issues]]></category>
		<category><![CDATA[wordpress blogs]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1571</guid>
		<description><![CDATA[WordPress is a great blogging platform. It&#8217;s free in its basic form although integrating into your website, as we&#8217;ve done at Cicada, may incur a fee. And there are loads of free plugins to enhance it for analytics, social, and anti-spam functionality to name just a few. The more I use WordPress the more I&#8217;m [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google hacks &#8211; six ways to do advanced searching on google</title>
		<link>http://www.cicada-online.com/blog/2011/11/google-hacks-advanced-searching-on-google/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-hacks-advanced-searching-on-google</link>
		<comments>http://www.cicada-online.com/blog/2011/11/google-hacks-advanced-searching-on-google/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 17:54:25 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[advanced searches with google]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1500</guid>
		<description><![CDATA[Google is generally very good at delivering search results that are relevant to your query. But did you know there are ways to provide more specific instructions on what you want? Some of these work on Bing and Yahoo too, though I have to confess I&#8217;ve not tried all of them out on those search [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Building a new charity website</title>
		<link>http://www.cicada-online.com/blog/2011/09/building-a-new-charity-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=building-a-new-charity-website</link>
		<comments>http://www.cicada-online.com/blog/2011/09/building-a-new-charity-website/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 11:03:38 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[websites for charities]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1368</guid>
		<description><![CDATA[Donations are the heartbeat of any charity and essential to their lifespan. Often the main purpose of a charity’s website is to encourage donations and to provide information to encourage site visitors to donate. There are lots of things a charity should bear in mind to ensure they&#8217;re making the most of their website. Here [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>A free Excel-based keyword research tool</title>
		<link>http://www.cicada-online.com/blog/2011/09/a-free-excel-based-keyword-research-tool/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-free-excel-based-keyword-research-tool</link>
		<comments>http://www.cicada-online.com/blog/2011/09/a-free-excel-based-keyword-research-tool/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 10:27:29 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Free SEO tools]]></category>
		<category><![CDATA[Liam McGee]]></category>
		<category><![CDATA[Steve Johnston]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1241</guid>
		<description><![CDATA[One of the best SEO books I&#8217;ve read in recent years is &#8220;50 ways to make Google love your website&#8221; by Steve Johnston and Liam McGee and it&#8217;s available from Amazon UK here. Cheesy name I know but don&#8217;t be fooled by it: if you&#8217;re interested in SEO then get this book. The thing I use [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Internet Marketing Strategy briefing, from econsultancy</title>
		<link>http://www.cicada-online.com/blog/2011/07/internet-marketing-strategy-briefing-econsultancy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=internet-marketing-strategy-briefing-econsultancy</link>
		<comments>http://www.cicada-online.com/blog/2011/07/internet-marketing-strategy-briefing-econsultancy/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 15:02:25 +0000</pubDate>
		<dc:creator>Ned Wells</dc:creator>
				<category><![CDATA[internet marketing strategy]]></category>
		<category><![CDATA[Ashley Friedlein]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[econsultancy]]></category>

		<guid isPermaLink="false">http://www.cicada-online.com/blog/?p=1226</guid>
		<description><![CDATA[Econsultancy have just published a 46-page Internet Marketing Strategy briefing which is free to download. It analyses five key current trends: customer centricity channel diversification data social media content strategy I know about this because they&#8217;ve just emailed to tell me. The email, from CEO Ashley Friedlein, said: &#8220;It’s a bit unusual for us to [...]]]></description>
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		<slash:comments>1</slash:comments>
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