Archive for the ‘social media’ Category

Social Media Monitoring with Raven Tools – Part Two

Thursday, September 6th, 2012

Setting up advanced searches

This post by Sam Hand follows on from her post on Social Media Monitoring – Part One.

Our client informed us that there was a new objective for social media monitoring. They were getting involved in a global event and wanted to be able to monitor:

  • when specific people or organisations mentioned the event or a related keyword, and
  • when anyone else mentioned the same specific people or organisation, together with the same set of related keyword

We had around six weeks to work out the following things:

  • how to set up these more complex searches in Raven Tools
  • how we could filter and find mentions by specific people
  • how to prove that it worked

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Social Media Monitoring – Part One

Wednesday, July 11th, 2012

This is Sam’s first post on the Cicada blog, and in fact her first post ever! Please let her know what you think in the comments below.

Why should you measure social media, and how do you do it?

We were asked by a client to look into tools to help them monitor their social media presence.

They already had a presence on Twitter and Facebook, and wanted to increase this. They were also keen to understand how to measure their social media effectiveness and what should be measured.

Also, the client was going through a transition phase and wanted to track how the public viewed their company and if that changed over time.

Another key request was decent reporting that they could share with their senior management, but their time available to spend on creating and reviewing reports was limited. We needed to ensure the tool we used was able to produce detailed reports with minimal manipulation of data.

What should be measured?

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Five social media tips for charities

Wednesday, February 22nd, 2012

This guest post is written by Pedalo, a digital agency with over 11 years experience in web design and development. Pedalo work closely with charities and not for profit organisations, helping them to promote their cause using digital channels and social media.

As consumers become better at filtering out marketing messages, traditional forms of advertising are having less of an impact especially in the current climate.

Power is shifting away from brands into the hands of the consumer and this is a problem for charities too. There are a great number of registered charities out there, campaigning tirelessly to change the lives of others and making a difference where they can. And with so many organizations campaigning, and often competing, for donations, it can be hard for charities to reach the audiences they need.

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Evolution Organics gets its social media strategy underway

Monday, September 20th, 2010

Nice bit of news this morning. Over the last few weeks we’ve been having ongoing discussions with Evolution Organics about how they might leverage the power of social media. And in the run up to a more formal launch in a few weeks time, they’ve been experimenting a bit with building up momentum on their Facebook page.

On Friday, they announced a competition to win £50 of free product by becoming a Facebook fan. And over the weekend fans went from around 50 to 160. This is great. If you’re not a regular Facebook user it can be difficult to get your head around the value that the site can bring to your business. In this case, they’ve barely scratched the surface of what Facebook can do and are seeing value. By keeping the faith, building up their fanbase and continuing to offer quality information offers and unique product offers, this could go a long way.

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Social Media – a view from Oxford Brookes

Monday, June 14th, 2010

In early June I went to a lecture on social media at Oxford Brookes’ Department of Marketing. The evening was based around a presentation by Tim Gibson, Web Content Editor at Oxford Brookes.

Whilst Tim’s presentation was highly informative, this blog post provides you with the edited highlights.

[2012 update - Tim's presentation is no longer available so I've removed the link to it that used to be in this post]

He began the session with some statistics that some might find startling…

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