OK, here’s the story: in August 2010 we project managed the creation and launch of the website for First Line’s new telecoms business called, logically, First Line Telecoms. To keep costs and complexity down, we based the site design on the IT support site, changing just the colour scheme and of course, creating new content.
Now, telecoms is quite a technical business and is absolutely littered with acronyms. Since the First Line offer is aimed at non-technical as well as technical audiences and is based around great service as well as technology, we thought it would be helpful to create content in plain english. Easier said than done! We quickly found that online, there’s precious little telecoms content written in plain english.
Our next port of call was to spend quite some time hassling colleagues, getting them to explain the concepts so we could write about them in language that non-experts would find meaningful and helpful.