Econsultancy have just published a 46-page Internet Marketing Strategy briefing which is free to download. It analyses five key current trends:
- customer centricity
- channel diversification
- data
- social media
- content strategy
I know about this because they’ve just emailed to tell me. The email, from CEO Ashley Friedlein, said:
“It’s a bit unusual for us to make something like this free. It’s an experiment in ‘content marketing’ – a hot topic in digital marketing and something we examine in the briefing itself.