For around seven months now, we’ve been working with Evolution Organics, a high-end organic and health products online retailer.
And in that time I’m delighted to say that the turnover of their online store has doubled.
This has been as a consequence of making a series of small but significant changes to the ease of use of the website, without deliberately seeking to drive any more traffic to the site or improve its Google ranking.
More recently, we have begun to include activities aimed at driving more traffic to the website. And as part of this we’ve re-purposed the old newsletter archive into a blog. It’s taken us quite a while to transfer over 18 months of newsletters articles. They translate into more than 50 blog posts, complete with 70 tags, with properly tagged images and keyword-rich anchor text throughout.
Today, we officially launched the Evolution Organics blog and you can see it here.
So now, visitors to the site can begin to take advantage of social interactions such as commenting on posts, asking questions of the author, and interacting with each other. Another important benefit which wasn’t available with the old newsletter archive format, is that all the blog posts are categorised. The newsletter author Henry Maitland, has written in three main categories. Visitors to the blog can now follow all the posts in a particular category, as well as reading them by month, searching by tag, and following keyword rich anchor text including links back to product pages in the online store.
If you’d like to know more about Cicada’s website performance improvement process, or about the specific changes we’ve been making to the Evolution Organics ecommerce website to increase turnover by 100% in just six months, please feel free to get in touch.
Watch this space or follow us on Twitter, as we’ll soon be publishing a detailed case study on our work with Evolution Organics.